Studio designsquared collaborated with our strategic partner 1751 and Pernod Ricard Travel Retail EMEA to launch “The Havana Night Experience” by Havana Club 7 exclusively at World Duty Free, in London’s Heathrow Airport Terminal Five.
“The Havana Night Experience” by Havana Club 7 seeks to give T5 travellers a sample of the sights, senses and appeal of the rum brand. Havana Club 7 was the first rum to adopt a ‘continuous ageing’ method where a part of every batch is aged again for many years and then used as the heart of a future batch. This tradition of ageing, blending and re-aging is what personifies Havana Club 7’s product today. Consumers were encouraged to choose from one of four limited edition “Essences of Cuba” – a range of natural flavourings that bring out specific flavours found in the rum – Honey | Island Fruit | Aromatic Leaf | Coffee . The Essences are designed for use in cocktails and were offered as a gift with any purchase of Havana Club 7, enabling consumers to create a Havana Club 7 Old Fashioned at home.