Room for Thought...

The studio designsquared team are delighted to have assisted Bord Bia on harnessing the benefits of consumer insight!

The concept of the Thinking House is to help food and drinks companies build strong brands using marketing insight to drive success.
— Helen King, Director of Consumer Insight at Bord Bia

The new premises offers indigenous export companies, international buyers and third level institutions access to Bord Bia’s own research, as well as that of other intelligence companies such as Mintel and Kantar World panel. 

The Thinking House is a centre of excellence – it works with and acts as an enabler - ensuring that commercially focused and successful research is grounded in market and consumer needs.  An inspirational and creative space that integrates the consumer across all stakeholders in the food and drink industry. Its virtual capability and leading edge technology allow for global accessibility - building value added sales across the domestic market but most critically building exports. 

The Bord Bia facility strives to ensure that the branding and innovation chains across the food and drink industry in Ireland, ‘start with the consumer and end with the consumer’